In August 2003, Votorantim Cimentos launched the first colored cement of the Brazilian market. After one year of investments and research, the Company introduced the Cement Votoran CP V-ARI RS, Cinnamon color, a product which integrates functionality, economy and versatility. The innovation is aimed at industrial consumers and can provide cost reduction in production, due to the use of less pigments, by producers of colored concrete pieces such as blocks, pavers, articles, fibercement and pre-cast.

Now, besides producers, architects and engineers are benefited by the product flexibility and a new option for their projects, offering better environment adjustment and making colored projects economically feasible.

The Cement Votoran CP V-ARI RS, Cinnamon color, is available in the South and Southeast regions markets.