The second phase of the advertising campaign of Votorantim Cimentos is being televised as of Wednesday the 28th. The film “Futebol” (Soccer) shows the construction of a stadium and creates the perception that the products of Votorantim Cimentos are present in environments that are important to everyone, like in a soccer stadium. The film, as is the case of the previous one, “Família” (Family) – on the air since September 4th -, will be transmitted during the breaks of the games of the Brazilian Championship, South American Cup, Friendly Games of the Brazilian Team and Eliminatory Matches of the Word Cup of 2006 by Rede Globo de Televisão network. The campaign, developed by Neogama BBH, with production by Cine, will also be broadcast by radios, with 30’’ spots, 5” and 10” firework texts. The spots will be transmitted in over 4000 municipalities and will always bear the hallmark of the regional brand. This month there will also be rotating programming reinforcement on TV Globo and in the main programs of other broadcasting stations.
Technical Specifications
Title: Futebol
Advertiser: Votorantim Cimentos Product: Votoran Cement, Poty Cement, Itaú Cement and Tocantins Cement
Agency: Neogama / BBH
Creation: Alexandre Gama
Direction of Film Creation: Alexandre Gama
RTVC: Xanna D´Aguiar and Karina Jatobá
Customer Service: Eugenio Romaguera and Humberto Galdieri
Media: Elenice Fucci Mori
Producer: Cine
Director: Jean Benoit
Photography: Jean Benoit
assembly: Marcola and Jean Benoit
Finalization: Digital 21
Audio Producer: Tesis
Approval/ client: Marcelo Chamma

About Votorantim Cimentos Votorantim Cimentos is one of the top ten global cement, concrete and mortar companies. With 24 plants in Brazil and seven in North America, where over eight thousand collaborators work, Votorantim Cimentos invests heavily in innovation, technology and quality. It was a pioneer in the co-processing of waste, contributing towards the sustainability of the manufacturing activity, and is involved in important social projects, in partnership with Instituto Votorantim. The company markets more than 40 products in Brazil in the area of constructive solutions. Its main brands include Votoran, Itau, Poty, Tocantins and Aratu. In the mortar line, it operates under the Votomassa trademark. In the lime line, it sells the Itau and Votoran brands. In 2004, Votorantim Cimentos attained the threshold of R$ 4.8 billion in net income, maintaining the leadership of the cement and concrete markets, in which it operates through Engemix. Founded in 1936, the company is part of the Votorantim Group, one of the largest corporations controlled by domestic investors, which operates in the sectors of cement, mining and metallurgy, paper and pulp, chemicals, agribusiness and finance.