A team of architects utilizes white and cinnamon cement to put together varied environments. The use of white and cinnamon cement in architectonic projects is a global trend that makes environments more natural, making room for contraposition with sophisticated elements. At Casa Cor 2006 it will be possible to observe the result of these applications. Cement base floorings are a result of the partnership between Votorantim Cimentos and representatives of the transformation industry, which result in an elegant, practical and modern solution for all environments. Architect Gigi Botelho, for example, responsible for the creation of Calçada da Fama (Sidewalk of Fame), declares that she built the edges of this space with cinnamon cement, combining it with porcellanato flooring. "Its application is practical, it gives you the freedom to create, it is visually modern and provides the perfect fit to the environment", concludes the professional. Eliane Sampaio, the architect that created Lounge de Saída (Exit Lounge) and Ilha do Estacionamento (Parking Island), says she used white cement. According to Sampaio, one of the most noteworthy characteristics of the cement is the freedom of creation, besides its versatility, as the product allows you to experiment with pagination. "Cement gives wings to the imagination, as we can mix it with other materials and fit it into diversified environments, such as the rustic, the modern and the sophisticated ", she asserts. Cinnamon Cement Votoran CP V-ARI RS Cinnamon Color cement, the first colored cement in the Brazilian market, combines functionality, economy and versatility. Launched by Votorantim Cimentos in 2003, the product satisfies the requirements of architects and engineers, which have access to an option that offers greater adaptation to environments and makes colored construction jobs economically feasible. Geared towards industrial consumption, the new Votoran CP V-ARI RS Cinnamon Color Cement cuts the production cost for the manufacturers of colored concrete items, such as blocks, pavers, artifacts, fiber cements and pre-cast products, due to the reduced need for the use of pigments. Votoran CP V-ARI RS Cinnamon Color cement is available in the markets of the South and Southeast regions. Votoran White Cement Produced with select raw material, Cimento Votoran Branco (white cement) is perfect for use in internal and external environments, as it combines the versatility of the white product with the with the resistance of gray cement. The neutral tone also permits the use of pigments and materials such as marble or granite dust, generating differentiated colors and textures. Cimento Votoran Branco is also an economical product, as it does not require finishing, considerably reducing the execution time and costs with labor. CPB - 40 is indicated for applications in concrete with different textures and colors; polished concrete floors, interlocked concrete, terrazzo and reggia; closing panels; mortars and regrouts with or without pigmentation; prefabricated concrete artifacts, such as fences, newel posts and vases; structural blocks; and colored roof tiles. About Votorantim Cimentos Votorantim Cimentos is one of the top ten global cement, concrete and mortar companies. With 25 units in Brazil and seven in North America, where over eight thousand collaborators work, the company invests heavily in innovation, technology and quality. It was a pioneer in the co-processing of waste, contributing towards the sustainability of the manufacturing activity, and is involved in important social projects, in partnership with Instituto Votorantim. The company markets more than 40 products in Brazil in the areas of constructive solutions. Its main brands include Votoran, Itau, Poty, Tocantins and Aratu. In the mortar line, it operates under the Votomassa trademark. In the lime line, it sells the Itau and Votoran brands. In 2005, Votorantim Cimentos attained the threshold of R$ 4.7 billion in net income, maintaining the leadership of the cement and concrete markets, in which it operates through Engemix. Founded in 1936, the company is part of the Votorantim Group, one of the largest corporations controlled by domestic investors, which operates in the sectors of cement, mining and metallurgy, paper and pulp, chemicals, agribusiness and finance. Casa Cor São Paulo 2006

Date: May 30 to July 9
Address: Av. Linneo de Paula Machado, 775 - Cidade Jardim - SP
Opening hours:
From Tuesday to Sunday (including holidays), from noon to 9 p.m.
Price: Tuesday to Friday R$ 30.00
Saturdays, Sundays and Holidays R$35.00
People over 60 and students pay half Children under 10 are free
Further information

CDN - Companhia de Notícias
Sandra Polo – Phone (11) 3643-2821 - sandra-polo@cdn.com.br
Cláudia Alves - Phone (11) 3643-2738 - claudia@cdn.com.br