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Project brings the history of the city of Votorantim back to life

Votomassa Maxi Cola is the flagship of Votorantim Cimentos at Revestir 2006 Company anticipates trends and presents innovative cement base floorings and coverings. Votorantim Cimentos will be presenting creative and innovative solutions for the civil construction sector at Revestir 2006, to be held at Transamérica Expo Center between March 14th and 17th. At a 120m² stand, engineers, architects, and decorators will be able to observe the company’s complete line of mortars, the versatility of Votomassa Maxi Cola and the variety of floorings and coverings prepared with a cement base. Votomassa Maxi Cola, a four-in-one product, will occupy prominent space, with special exhibitors that will display its different applications. The product, developed with advanced technology, permits the same application quality for different coverings, such as porcellanato, slate, ceramic and granite. With special additions, it guarantees high adhesiveness, flexibility and easy filling, generating greater economy for consumers and avoiding waste during the construction work for interior and exterior setting. According to Rodrigo Lara, business manager of Votorantim Cimentos, the acceptance of the product by the public, in six months on the market, has already exceeded the firm’s expectations. "Votomassa Maxi Cola simplifies the consumer’s choice, as it is 4 in 1, i.e., there are four different applications for a single product. This is only possible because of the technology that we develop. It fulfills a request from the actual consumer, who wants practicality from the products. We consider this the reason for its widespread acceptance by the market", he declares. Another important activity for the company at Revestir 2006 is the exhibition of floorings and coverings prepared with a cement base, a result of the partnership between Votorantim Cimentos, Engemix and representatives of the cement transformation industry. "Our goal is to anticipate market trends and to fulfill the needs of consumers, always producing innovative architectonic solutions", declares Rodrigo. For this reason, the company has created a space that shows fair visitors the versatility of the use of cement and the ease of its adaptation to several environments, which combine beauty and comfort with practicality and resistance, revealing exclusive results. Mindful of customer requirements, Votorantim Cimentos continuously studies trends and innovation opportunities in its line of products. For the year 2006 the company is planning to expand both the productive capacity and its product line, bringing consumers a series of creative novel products. About Votorantim Cimentos Votorantim Cimentos is one of the top ten global cement, concrete and mortar companies. With 25 units in Brazil and seven in North America, where over eight thousand collaborators work, the company invests heavily in innovation, technology and quality. It was a pioneer in the co-processing of waste, contributing towards the sustainability of the manufacturing activity, and is involved in important social projects, in partnership with Instituto Votorantim. The company markets more than 40 products in Brazil in the areas of constructive solutions. Its main brands include Votoran, Itau, Poty, Tocantins and Aratu. In the mortar line, it operates under the Votomassa trademark. In the lime line, it sells the Itau and Votoran brands. In 2004, Votorantim Cimentos attained the threshold of R$ 4.8 billion in net income, maintaining the leadership of the cement and concrete markets, in which it operates through Engemix. Founded in 1936, the company is part of the Votorantim Group, one of the largest corporations controlled by domestic investors, which operates in the sectors of cement, mining and metallurgy, paper and pulp, chemicals, agribusiness and finance.

Further information

CDN - Companhia de Notícias Sandra Polo – Phone(11) 3643-2821 - sandra-polo@cdn.com.br Cláudia Alves – Phone (11) 3643-2738 - claudia@cdn.com.br

Line of Mortars

Votomassa Maxi Cola – a four-in-one product, developed for exterior and interior setting of porcellanato, slate, granite and ceramic on ceramic.

Votomassa Colante Interior (Interior Binder)– recommended for the interior setting of ceramic tiles (floors and walls).

Votomassa Colante Exterior (Exterior Binder) - indicated for setting ceramic tiles in interior and exterior areas, subject to the action of time, sun, wind and rain.

Votomassa Múltiplo Uso (Multipurpose)– adequate for setting masonry sealing bricks and structural bricks, and for interior and exterior wall covering.

Votomassa Rejuntamento (regrout) - indicated for the regrouting of ceramic plates, natural stones with 3-10 mm thick grouts. Available in the market in the colors white, cream, ice, light grey, dark grey, black, brown, ceramic, caramel and beige.

Votomassa Contrapiso (mortar bed) - indicated for the leveling of floors and slabs, serving as a base for subsequent setting of ceramic coverings, stone, carpet or wood, in internal or external environments.

Votomassa Chapisco para Alvenaria (Bond-coat mortar for Masonry) - indicated as a bond between masonry – concrete blocks, ceramic tiles and sand lime – and covering mortars, in internal or external environments.

Votomassa Chapisco Adesivo para Concreto (Concrete Adhesive Base) – provides high adherence between bases of low absorption (such as concrete) and covering mortars.

Votomassa Revestimento Interno e Externo (Interior and Exterior Covering) – adequate for internal and external wall covering.

Votomassa Assentamento Estrutural (Structural Setting) – adequate for the setting of structural masonry of concrete bricks, ceramic tiles and sand lime of up to 10 MPa, guaranteeing the total stability of the masonry.

Votomassa Assentamento de Vedação e Encunhamento (Sealing and Anchorage Setting)– developed for the setting of blocks for sealing and anchorage masonry. Exhibits low deformation module, resulting in greater power to absorb tensions and high adhesiveness between the masonry blocks.

Votomassa Massa de Projeção (Projection Plaster) - indicated for the covering of internal and external walls, specifically designed for application by projection in equipment suitable for this job.

Votomassa Sistema Matrix (Matrix System) – system for bulk supply of mortar that involves, in the production units, the stages of extraction, stocking, dosing, weighing, raw materials mixing and end product delivery.